Meet Lalan

About Meet Lalan

I am Dynamic, curious, creative & fearless! Advertising because I love it, media because…

Experience

1. Manager - Client Leadership

   Mindshare

   Oct 2024 — Present · Maharashtra, IN

   Managing Glow & Lovely, a leading skincare brand with media investments approximately valued at ₹200-250 Cr, my primary objective is to drive business growth through innovative marketing strategies, while ensuring seamless execution of BAU activities. Our core focus areas include:1. Innovation and Ideation: Developing cutting-edge marketing campaigns, leveraging digital platforms, and exploring new product lines to stay ahead of the competition.2. Maximizing Mind Measures: Enhancing brand awareness, affinity, and consideration through targeted marketing initiatives, influencer partnerships, and engaging content.3. Impactful Business: Driving sales, revenue growth, and market share expansion through strategic planning, efficient execution, and continuous monitoring.Media Strategy Development- Ability to develop a comprehensive media strategy that aligns with client objectives and target audience insights- Knowledge of how to conduct a situation analysis, identify key challenges and opportunities, and develop a media strategy that addresses these challenges and opportunities.Media Planning and Budgeting- Ability to develop a media plan that outlines the media channels, tactics, and budget allocations necessary to achieve client objectives.Market Research and Analysis- Ability to conduct market research and analysis to inform media planning and strategy decisions- Knowledge of how to use market research and analysis to identify target audience insights, understand competitor activity, and develop a media strategy that addresses these insights and activity- Understanding of how to apply market research and analysis to optimize media planning and strategy decisions.