Meera Vinaykumar

About Meera Vinaykumar

As a Global Digital Marketer at Capgemini, my role is to create digital marketing strategies with and for our global marketing teams, ensuring that we\'re planning for and executing the best digital marketing tactics. I\'m involved in our global campaigns end-to-end, starting with strategy and planning, then on to resource coordination to debriefing on results. I also support Capgemini\'s employee advocacy program and work with a group of subject matter experts.It\'s a rewarding role that allows me to work with internal marketing, leaders, technical experts, and partners across the organisation. Currently, I support our Technology Innovation Ventures team and partner marketing with SAP and Microsoft. Every day is a school day, and I enjoy being in a role where I can learn about innovations in technology. In my 13+ years in Marketing, I\'ve worked across B2B and B2C Marketing. It\'s fascinating to see how the lines between the two are becoming increasingly blurred. My knowledge helps me see the bigger picture and how many different elements like SEO, creative, and paid media can come together to create an effective digital campaign. I\'d love to connect with other marketers, particularly anyone who intersects with B2B, Digital & Technology marketing. Please get in touch if you\'d like to exchange ideas on strategy development and optimizing campaigns. Expertise:#B2BMarketing,#DigitalMarketing,#MarketingStrategy,#TechMarketing,#CustomerExperience,#CX,#EmployeeAdvocacy,~Martech, Digital Communication,#SocialMedia,#PaidMedia,#MarketingCampaigns, Personal Brand,#Leadership,#DiversityAndInclusion,#DEI,#Sustainability, Technology, Innovation, Collaboration.

Experience

1. Senior Manager, Global Partner Marketing Lead

   Cognizant

   Mar 2025 — Present

Education

• University of Mumbai

  MMS/MBA, Marketing, Integrated Marketing Communications, Market Research, Branding

  2008 — 2010

• S.I.E.S College of Arts, Science & Commerce

  Bachelors of Mass Media, Advertising

  2004 — 2007

• MICA | The School of Ideas

  Advanced certificate in Digital Marketing and Communication, Artificial Intelligence

Skills

• Customer Relationship Management (Crm)
• Smo
• Strategy
• Management
• Marketing Communications
• Business Development
• Digital Marketing
• Market Research
• Online Advertising
• Advertising
• Crm
• Social Media Marketing
• Online Marketing
• Social Media Measurement
• Social Media
• Integrated Marketing
• Marketing
• Marketing Strategy