Meera Tirtha Basini
Associate A2 @MediaMint
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WORK HISTORY
Associate A2 @MediaMint
As Account Strategy Manager at Mediamint, Hyderabad (Feb 2024–present), I optimize $1.8M quarterly budgets across DV360, Amazon DSP, TTD, Walmart, Target, Criteo, Kroger, and CitrusAd—managing full-funnel campaigns with media planning, bid optimization, A/B testing, and KPI tracking for 15% ROAS lift, 200% CTR boost, 38% conversion gains, and 98.5% brand safety.I deliver stakeholder reports, custom audiences (85% match), and optimizations reducing CPA and fatigue by 42%. Previously (May 2023–Feb 2024), specialized in DSP trafficking (Amazon DSP, FTV, STV, OLV), creative rotations for Prime Day/Black Friday, 3P tagging, QA, and team training.
EDUCATION
Institute of Techncal Education & Research
Bachelor of Technology - BTech, Computer Science
ABOUT MEERA TIRTHA BASINI
Results-driven Programmatic specialist with 3 years of experience managing $1.8M+ quarterly budgets across DV360, Amazon DSP, and TTD. Proven track record in delivering a 15% ROAS lift and 200% CTR growth for high-scale retail brands including Walmart, Target, and Kroger.Expert in end-to-end campaign ownership: from trafficking sheets and technical QA to full-funnel optimization and billing. Specialized in navigating complex retail ecosystems (OTT, Display, Sponsored Ads) to drive actionable insights and maximize client ROI.
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