Meenu Thakur
SQL | Python | Tableau | Power BI | Zoho Analytics | Ads Automation |DV360|
- Role
- Sr Digital Marketing Specialist at Ijrdo Journal
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Meenu Thakur
As a PPC Executive and Digital Marketing Specialist at IJRDO Journal, I gained three years of hands-on experience in managing and optimizing PPC campaigns across Google Ads and Meta Ads. I specialized in maximizing ROI and ROAS through strategic bid management, audience segmentation, and conversion rate optimization. My expertise extends to end-to-end campaign tracking, performance analysis, and A/B testing to enhance ad efficiency.I have in-depth experience with Google Analytics for data tracking, user behavior analysis, and goal conversion measurement. Additionally, I am proficient in Zoho CRM for lead management, campaign automation, and performance reporting. I have a strong background in budget allocation, competitor analysis, keyword research, and funnel optimization. My ability to leverage data-driven insights ensures continuous improvement in digital marketing strategies, delivering measurable business growth.
Experience
Sr Digital Marketing Specialist
Dec 2021 — Present · Gurugram, IN
Education
BS Anangpuria
Bachelor of Technology
2015 — 2019
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