Meenu Dubey

Sr Salesforce Business Analyst @Boston Scientific

Boston, MA, US

Collaborated with Senior Business Leaders, IT development teams to improve the overall architecture based on business & IT needs.• Collaborated with cross-functional teams to integrate Commercial Data into Salesforce Marketing Cloud, enhancing customer segmentation and campaign personalization strategies.• Leveraged SOQL queries to extract and analyze key Commercial Data from Sales and Service Cloud for targeted marketing initiatives and reporting.• Designed and implemented dynamic data filters in Marketing Cloud using SQL and SOQL for precise audience targeting in multi-channel campaigns.• Worked closely with marketing stakeholders to identify and utilize relevant Commercial Data attributes in Journey Builder to optimize engagement and conversion rates.• Ensured data hygiene and consistency by performing validations and health checks using SOQL and automation tools across Marketing Cloud data extensions.• Partnered with Data Governance teams to align Commercial Data usage with enterprise compliance standards, ensuring secure and compliant data practices.• Participated and Lead elicitation of requirements from Business stakeholders leveraging Jira. • Primarily supported Digital Marketing teams with their Marketing Cloud, Sales Cloud requirements. • Perform and guide BSA testing for Salesforce application in marketing cloud.• Developed and executed test plans, including functional, integration, and user acceptance testing (UAT).• Developed and delivered comprehensive training programs on Salesforce Health Cloud usage to empower healthcare staff with effective platform utilization skills.• Provided ongoing support and troubleshooting for Salesforce Health Cloud users, addressing issues and optimizing platform functionality as needed.• Analyzed data within Salesforce Health Cloud to identify trends, patterns, and opportunities for quality improvement initiatives.

Masters from Chhatrapati Shahu Ji Maharaj University, Kanpur, India.

Master's degree

Bachelors from Chhatrapati Shahu Ji Maharaj University, Kanpur, India.

Bachelor's degree