Meena Yadav
Senior Manager - Customer Marketing @Cipla Health Ltd
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager - Customer Marketing @Cipla Health Ltd
Mumbai, IN
Responsible to drive AOP, Distribution, Market share with ROI effectiveness for Paracip, Maxirich, Astaberry, Cetafresh, Tugain & Fibocare brands• Designing inputs, activations and execution of POS materials for various channels- OTC, wholesale, FMCG & Rx• Competition insights & strategy- new launches, GTM, detailers, team briefing & incentives, performance evaluation
EDUCATION
Indian Institute of Management, Kozhikode
PGDM, Sales & Marketing
Guru Jambheshwar University
B.Tech., CSE
SKILLS
ABOUT MEENA YADAV
10+ years of experience in building FMCG and Healthcare brands, driving consumer engagement and delivering growth through shopper strategies, product launches, and omni-channel marketing campaigns. Extensive GT, MT, Canteens & Ecom experience in brand-channel strategy development and implementation for Skin care, Multivitamin & Pain relief brands at Cipla Health. Spearheaded channel development and execution across channels for Personal Care, Dairy, Beverages, Foods, Snacks, and Cold Chain at CavinKare. Led OKR (Objective and Key Results) and SFA (Sales Force Automation). Managed key MT accounts- Reliance, DMart, More, Star Bazaar, Spencer’s, Lulu, Metro, Flipkart and Booker. Handled 25 FMCG categories of Personal Care, Home Care and Food (₹ 450 Cr.) as Category Manager at Future Group.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.