Meena Sen
General Manager I Former Chief Marketing Officer I Accomplished Food & Beverage CPG Marketing, Innovation & Commercial Executive I Private Equity I Disruptive Brand Builder I Ex Celsius Holdings, KDP, PEPSICO,YUM Brands
- Role
- Vice President Marketing at Coca-Cola Beverages Florida
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Meena Sen
I am a hands-on, influential and creative Commercial Marketing Leader with extensive experience in developing, implementing and executing initiatives and programs to generate brand equity, market share expansion and profitable sales for multi-million-dollar product segments. I have expertise in all marketing fundamentals and engage system-wide resources to achieve business objectives. I’m adept at implementing and analyzing performance measures, combining analysis, insights and market trends to drive future programming and field activation results. I develop cross-functional, agency and stakeholder relationships to deliver compelling brand messaging, creative, engagement and media outreach plans.My success is driven by my business acumen, creative and collaborative nature and my dedication to results. I’m best known for driving product and business success through dynamic marketing leadership, strategy and plan execution.
Experience
Vice President Marketing
Apr 2025 — Present · US
Education
The College of Wooster
Bachelor of Arts - BA, Political Science & International Relations
Alliant University
MBA, International Marketing & Business Administration
1995 — 1997
Skills
- Iri
- Field Marketing
- Strategy
- Ac Nielsen
- Customer Marketing
- Consumer Insight
- Beverage Industry
- Marketing Management
- Customer Insight
- Retail Marketing
- Category Insights
- Marketing
- Product Marketing
- Product Innovation
- Merchandising
- Brand Awareness
- Forecasting
- Grocery
- Trade Marketing
- Media Planning
- Consumer Products
- Distributors
- Retail
- Digital Marketing
- Relationship Marketing
- Strategic Planning
- Brand Architecture
- Categorization
- Direct Store Delivery
- Brand Equity
- Leadership
- Business Insights
- Nielsen
- Consumer Marketing
- Positioning
- P
- Market Planning
- Fmcg
- Brand Management
- Cross-Functional Team Leadership
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