Meenakshi Tripathi
Marketo Admin at Resideo
- Role
- Marketo Admin at Resideo
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Meenakshi Tripathi
Marketing professional with 14+ years of experience. At Resideo I am leading end-to-end…
Experience
Marketo Admin
Nov 2018 — Present · Bengaluru, IN
Collaborate with Sales Ops and IT teams to guide the end-to-end lead flow process and ensure integration between marketing automation and CRM systems• Work with our demand generation team to develop marketing automation strategies to support lead and opportunity goals, including continually modifying and adjusting those strategies as necessary based on results• Monitor and troubleshoot marketing automation and lead management issues to ensure optimal delivery and tracking of marketing programs• Work with Digital Marketing to identify, evaluate and implement tools and technology that will enable campaign innovation and improve performance• Implement and optimize campaign tracking to measure campaign effectiveness and ROI on new and existing marketing programs• Oversee the marketing database and segmentation strategy and ensure data quality.• Standardize and optimize marketing automation processes and QA procedures to ensure flawless delivery of campaigns• Manage multi-channel campaign execution like In-App, social and SMS
Education
Indian Institute of Planning and Management
Master of Business Administration (M.B.A.), Marketing
2009 — 2011
Motivational Pathway
Bachelor of Technology (B.Tech.), Computer Science
2005 — 2009
Skills
- Campaign Plans
- Secondary Research
- Online Research
- Business Development
- Qualitative Research
- Business Analysis
- Online Databases
- Marketing Management
- Quantitative Research
- Project Management
- Market Analysis
- Digital Marketing
- Email Marketing
- Databases
- Marketing Communications
- Report Writing
- Networking
- Brand Development
- Social Media Marketing
- Marketing
- Statistics
- Marketing Research
- Business Intelligence
- Team Leadership
- Business Planning
- Online Marketing
- Vendor Management
- Salesforce.com
- Demand Generation
- Product Marketing
- Web Analytics
- Business Information
- Master Data Management
- Management
- Dreamviewer
- Social Networking
- Html Emails
- Marketing Strategy
- Spss
- Number Crunching
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