Meenakshi
Creative Marketing at Sivi AI
- Role
- Jr Marketing Associate at Sivi
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Meenakshi
An AI-based content marketing practitioner began as a hobbyist but is now fully immersed! Finds joy in crafting appealing visuals, developing unique strategies, and uncovering valuable insights. Deeply involved in the generative AI design sector through ongoing learning, finding special interest in the creative challenges it brings.Experienced marketing and social media promotions manager with a proven track record in the IT and services sector. Proficient in technical content creation, research-based content development, AI prompting, Image and video visual strategist, SEO, website prototyping, and business improvements and development. Additionally, holds an MBA with a focus on Human Resources Management, Marketing, and Personnel Administration from Symbiosis Institute of Business Management.
Experience
Jr Marketing Associate
Nov 2024 — Present · Coimbatore, IN
Social Media & Content- Manage content across 7+ platforms (FB, Twitter, YouTube, Instagram, Pinterest, Threads, LinkedIn)- Create posts, videos, GIFs, carousels, and designs with the team using Sivi AI- Engage with groups and communities to grow brand presence- Email follow-ups on prospect lists for targeted link-building and collaboration opportunities- Research competitors to shape content ideas- Planning and scheduling posts on all platforms with weekly reports.Product Launches- Part of marketing for Sivi’s Product Hunt (Apr 2023) and AppSumo (Oct 2023) launches- Managed outreach and engagement with communities and influencers.Product Marketing- Worked on content for product tours, launches, and updates- Supported product messaging, testing, and positioning for new features.SEO- Researched keywords and competitors to create useful landing pages- Built backlinks through outreach and submissions- Improved technical SEO with schema and content updates.Customer Support Content- Created support docs, videos, and knowledge base resources with the design team- Built content to help customers find answers easily.
Education
SNMV CAS
Bachelor of Commerce (BCom. CA- Computer application), E-Commerce/Electronic Commerce
2007 — 2010
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration (M.B.A.), Human Resources Management/Personnel Administration, General
2010 — 2012
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