Meenakshi Chugh

About Meenakshi Chugh

Over the last four years, I’ve had the opportunity to build and execute integrated…

Experience

1. Senior Executive

   Dentsu Creative

   Nov 2023 — Present · Mumbai, IN

   Currently driving PR strategy for a wide range of marquee brands under the Aditya Birla Fashion and Retail umbrella—covering fashion, lifestyle, retail, and heritage. My role spans everything from building compelling brand narratives to executing high-impact campaigns that make headlines and move the needle.Key Campaigns:1) Jaypore: Developed a PR roadmap to reposition Jaypore as a standalone artisanal brand. Strengthened its heritage positioning through strategic storytelling and curated media experiences, including craft cluster visits.2) Tasva x Team India (Paris Olympics): Led the PR plan for this massive collaboration, positioning Tasva as the Official Ceremonial Dress Partner for Team India. From proactive media buzz and influencer outreach to managing public sentiment during the crisis, the campaign not only upheld brand reputation but also bagged Gold at BW Excel Awards.3) W @ NYFW 2025: Drove PR for W’s debut at New York Fashion Week, creating excitement across fashion, lifestyle, retail media, and digital platforms.4) Van Heusen: Led the PR strategy across key brand moments, including the launch of Taapsee Pannu as the face of the women’s range, the introduction of VH Evening, and multiple integrated campaigns—leveraging fashion, retail, lifestyle, and trade media to amplify the brand’s evolving narrative.5) American Eagle, Reebok, Louis Philippe, Simon Carter: Created PR strategies that tapped into pop culture, celebrity associations, and youth relevance to drive brand storytelling and visibility.Award Recognition: Led award submissions to ensure campaigns got their due—resulting in wins for Jaypore at ET Brand Equity, ASSOCHAM, and Agency Reporter Awards, and Tasva at the BW Excel Awards.Stakeholder Engagement: Committed to delighting both internal and external stakeholders—collaborating with brand heads, editors, stylists, and agency partners to ensure trust, alignment, and seamless execution.