Meena Saranya. N
Marketing Operations | Digital Marketing | Project Management | Event Management | Employee Experience Expert | Trainee Psychologist
- Role
- Digital Marketing Executive at Tradepass
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Meena Saranya. N
Hello,I am a digital marketing professional. I have finished my PG Diploma in Counselling Psychology.Through this degree I got a better understanding of human behavior and cognitive process, which has significantly enhanced my ability to create effective marketing strategies. I’m a marketing and project management professional with experience from across startups in accelerating brand communities and storytelling. I am also known for my creativity in marketing for the company/brand needs and also for curation and execution of events crossing all obstacles. Skilled in developing and executing strategic marketing campaigns, conducting market research, and implementing digital strategies to better enhance brand visibility and customer engagement. Proficient in applying psychological insights to enhance content creation and customer understanding, driving marketing goals and organizational growth effectively.Areas Of Interest:Marketing | Employee Engagement | Counselling psychology | Content writing| Copy writing | Photography | Project Management | Curation and experience expert (Event and Travel - curation and management)|I have experience in Project Management, Marketing, Customer Experience, Employee Experience, Event Curation and Execution, Television Production, Photography, Counseling Psychology and Advertising. I\'m known for my Contagious high energy, my go-getter attitude, and my persistent desire to grow and dedicate myself to my work.During and after my PG Diploma degree, I am Known for my ability to build rapport and handle sensitive situations with discretion and care, I am dedicated to promoting employee well-being, contributing to the overall success of the organization, and helping create a positive and inclusive workplace culture. I am a person who is very inquisitive by nature. I always paid a lot of attention to detail and was eager to learn more about how and why living things act/react, this kept pushing me to learn more about the behavior of living things.I\'m a motivated and curious young professional, constantly eager to learn new things and take up new challenges. I\'m seeking ways to contribute my talents and expertise to a dynamic team and organization/company. Let\'s connect and see how we can join forces!
Experience
Digital Marketing Executive
Oct 2024 — Present · Bengaluru, IN
Developed and executed marketing strategies that boosted brand awareness, lead generation, and business alignment.Researched and added relevant contacts to the marketing database.Created marketing materials for events/products and contributed to PR releases.Created event trailer scripts to enhance audience engagement.Produced content for social media and tracked metrics to improve KPIs and engagement.Managed and executed email outreach, WhatsApp, and social media marketing.Engaged with content across social media, email, and the website.Researched and collaborated on creative designs for marketing materials.Conducted competitor analysis to identify trends and opportunities.Utilized data-driven decision-making to optimize campaign strategies and improve ROI.Managed content across blogs, social media, email, and the website.Expanded digital presence and brand reach through cross-functional collaboration.Assisted in live event marketing activities.Maintained and engaged with the LinkedIn group/community.Collaborated with cross-functional teams to ensure brand consistency across platforms.Monitored industry trends and competitor strategies to stay ahead of market changes.Created and managed detailed reports to track campaign success and drive continuous improvements.Created brand, product, & event awareness.Developed compelling content for trailers, blog writing, & more.Worked with SEO specialists to optimize on-page and off-page performance through keyword research & implementation.Managed campaigns, including audience targeting, content creation, creative development, & optimization.Collaborated with the stakeholders to develop comprehensive marketing strategies that align with overall business goals.Researched market trends, best practices, & target audiences to develop and implement strategic marketing campaign plans.Participated in event planning & other offline marketing activities.Planned & executed events in collaboration with partners.
Education
Montfort Institute of Advanced Studies (affiliated to Martin Luther Christian University, Shillong)
PG Diploma, Counseling Psychology
Digital Scholar
Digital Marketing Certificate Course, Digital Marketing
Shri Shankarlal Sundarbai Shasun Jain College (affiliated to University of Madras)
Bachelor of Visual Communication, Visual Communication- Media
TI matriculation Higher Secondary School
9-12th std., Mathematics, Science and Computer Science
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