Meegan Broussard
- Role
- Sr Director, Trade Marketing and Sales Communications at Carnival Cruise Line
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Meegan Broussard
Award winning B2B Marketer with proven results in developing innovative programs and…
Experience
Sr Director, Trade Marketing and Sales Communications
Sep 2016 — Present
Responsible for the end-to-end marketing tools to drive sales and brand engagement across Carnival Cruise Lines\' Travel Agent distribution channel. Manages the strategy and execution for web, social media, email, advertising, PR, collateral, events/tradeshows, rewards program, promotions, training and sales support. In this role, Meegan\'s key accomplishments include:< Designed industry-leading integrated marketing campaigns including Travel Agents Rock, Agentpalooza and Why Use a Travel Advisor. Broad-reaching programs considered a core driver of 15% increase in net promoter score among target audience.< Launched industry\'s first-ever travel agent rewards program, Loyalty Rocks. Led IT modernization and points structure redesign in 2019, driving 15% engagement increase while reducing costs by 20%. Program received Motivation Masters award from Incentive magazine (2019).< Launched and managed innovative B2B Facebook page (Facebook.com/CarnivalTrade), achieving 59K+ followers and reach exceeding 300K monthly through innovative content strategy/delivery.< Managed B2B website (GoCCL.com), expanding content to drive increased interactivity, and ease-of-use. Supervised product roadmap and booking/reservations capability in collaboration with IT scrum.< Expanded email marketing reach by 3X through strategic improvements in email design, targeting and measurement/analytics.< Managed design and production of Carnival\'s annual print brochure and supporting e-collateral library.< Managed travel agent training program including 45 courses spanning podcasts, tutorials, webinars, videos and job aids. Named Best Travel Advisor Educational Program by Travel Weekly (2019).< Led Carnival\'s 200+ annual events/activations. Events included exclusive gala events, product roadshow events, ship inaugural celebrations, tradeshows and conferences. Thanks to our travel professionals for making all we do possible!
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