Medwin Mina

About Medwin Mina

Fitness Tech Professional - Skilled in On Camera coaching, back end operations, scheduling, trainer management, product development, program design, Quality Control, testing, customer service, social media managementFitness professional specializing in TRX, HIIT/Bootcamp/Crossfit style workouts and Muay Thai/Boxing/MMA striking and conditioning fitness programs. Experienced Manager. High Volume environments, managing staff of up to 20 Full Time and Part Time employees, navigating P and L, and providing excellent customer service.Experienced Project Manager with experience running retail wireless locations for one of the largest carriers, running operations for fitness studios and corporate wellness centers and currently for an app based fitness tech company.I hold a Crossfit Level 1 Coach certificate, Personal Trainer Certifications from the National College of Exercise Professionals, Level 3 Coach from Combine 360, MMA Conditioning Coach Certified from MMACA/NESTA and multiple Group and Personal Strength training certifications in TRX modalities including Suspension, RIP and TRX TEAM.

Experience

1. Head of Sales

   Roq Climbing

   Nov 2025 — Present · Seattle, WA, US

   As the Head of Sales (Internal) and the public facing Membership and Community Lead at ROQ Climbing, I drive revenue growth across memberships, events, and retail. I own the end to end design and standardization of the sales organization, creating a vibrant group fitness community centered around climbing while hitting ambitious targets in the Seattle market.Key Responsibilities and Focus AreasSales Process and Standardization: As Head of Sales, I spearheaded the creation and documentation of all core sales processes and Standard Operating Procedures (SOPs). This foundational work ensures consistency and excellence across the team and the member journey.Sales Enablement and Content: I designed and authored a complete collection of sales tools. This includes detailed scripts, structured email templates, and defined sales cadences to maximize lead conversion efficiency.Membership Strategy: I lead the strategy for new membership acquisition and retention. I recently transitioned our sales flow to a tiered structure featuring free introductory classes to better plant the seed for long term commitments.Team Leadership and Training: I coach and motivate front line staff on effective sales techniques. I focus on utilizing new SOPs, CRM best practices, and building genuine rapport to facilitate low pressure membership asks.Corporate and Group Bookings: I develop and manage B2B and group sales pipelines, cultivating relationships with local Seattle businesses for corporate events, private parties, and youth programs.

Skills

• Boxing
• Coaching
• Brand Management
• Exercise Physiology
• Athletics
• Weight Training
• Boot Camp
• Personal Training
• Strength Training