Maria MacEdo
Social Media Manager | Content Strategist | Production | Branded Content
- Role
- Creative Director Assistant at Hale Production Studios
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Maria MacEdo
With 6+ years of hands-on experience in digital marketing, content creation, and on-set production, I bring a uniquely creative and strategic approach to brand storytelling.From shaping content strategies that boost social engagement by over 1,300% to assisting in styling high-end campaigns for brands like Mattel, Fjallraven, SharkNinja, and Dr. Bronner’s— I thrive at the intersection of creativity and execution.My expertise spans the full creative process: content planning, data-driven social media strategy, project management, wardrobe, and set styling, and coordinating large-scale productions. I’m passionate about building tailored, visually compelling campaigns that resonate with audiences and drive results.
Experience
Creative Director Assistant
Jun 2024 — Present · San Diego, CA, US
Supported on-set productions for renowned CPG and wellness brands, as well as well-known brands like Fjallraven, Dr. Bronner’s, and SharkNinja, ensuring seamless execution aligned with brand guidelines- Coordinated with creative, logistics, and production teams to optimize workflows, meet deadlines, and maintain high production standards- Managed wardrobe and prop styling to enhance content quality and storytelling.
Education
UC San Diego Extended Studies
Customer Experience Leadership
Universidade Católica de Pernambuco
Advertising and marketing, Marketing
2016 — 2020
UC San Diego Extended Studies
Business Management
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