Maria Elizabeth Hernandez

Culture-Focused Marketing Strategist

Role
Senior Director, Marketing Strategy at Add Ventures
Location
Miami, FL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Maria Elizabeth Hernandez

Marketing strategist and advertiser with a deep curiosity about consumer behavior and how people interact with brands across platforms. I lead multidisciplinary team, spanning strategy, creative, and digital media, aligning diverse talents and perspectives to build integrated campaigns that resonate and deliver measurable growth.A bilingual professional passionate about marketing, advertising, and branding, I combine data-driven insight with creative execution. I specialize in translating trends, historical data, and performance metrics into strategies that optimize campaigns and unlock results at scale.Beyond marketing, I’m a writer for magazines, newspapers, and digital outlets, covering pop culture, marketing, music, fashion, and the arts, bringing a cultural lens that informs the brands and teams I lead.

Experience

  1. Senior Director, Marketing Strategy

    Add Ventures

    Jan 2025 — Present · Miami, FL, US

Education

  • Universidad del Zulia

    Lcda., Publicidad y Relaciones Públicas.

    2012 — 2014

  • Colegio Alemán de Maracaibo

    Bachiller en Ciencas

    1999 — 2004

Skills

  • Contenidos Web
  • Branding
  • Mercadotecnia
  • Relaciones Públicas
  • Photoshop
  • Marketing Digital
  • Digital Marketing
  • Periodismo
  • Microsoft Office
  • Estrategias De Contenido
  • Consultor De Redes Sociales
  • Medios Sociales
  • Medios Digitales
  • Online PR
  • Mercadotecnia En Medios Sociales
  • Social Media Measurement
  • Adobe Photoshop
  • Social Media
  • Televisión
  • Edición
  • Social Media Marketing
  • Advertising
  • Facebook
  • Mercadeo
  • Web Content Production
  • Online Publicity
  • Digital Journalism
  • Social Media Monitoring
  • Publicidad En Internet
  • Redes Sociales
  • Publicidad
  • Content Development
  • Gestión De Proyectos
  • Comunicaciones De Marketing
  • Journalism
  • Music Journalism
  • Online Advertising
  • Public Relations
  • Revistas
  • Mass Communication

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Maria Elizabeth Hernandez — Senior Director, Marketing Strategy at Add Ventures in Miami, FL, US | Unifers