Media Concept
Success with strategy
- Role
- Media Consultant at Media Concept
- Location
- Surat, GJ, IN
- LinkedIn followers
- 500 followers
About Media Concept
We, at Media Concept, believe that disruption is the beginning of great ideas. The businesses around the world are grappling with unprecedented disruption, we are available 24/7 to help you think of big ideas for your business. Let’s connect online to plot a new turning point for your business.To get started, write to us- h••••@mediaconcept.inor call us at- 96••••••43
Experience
Media Consultant
Sep 2011 — Present · Surat, IN
Abhiyaan : • The 2nd largest Gujarati weekly • Catering to Guajarti\'s world over • Having strong data support in terms of ABC, and other readership figs. • Readership profile being that of Urban, elite, upper echelon Guajartis across the state and Mumbai. • Readership profile that of SEC A+, A and B. • Editorially perceived to be a stronger product then the competitor. • Currently being redesigned to appeal to the young Gujarati in the age group of 15 - 24. • The format and the looks being re-worked. • New sections being added. • Number of pages being increased. • Number of glaze pages being increased. • Currently a mega subscription drive in tie-up with Resham Basmati rice has been launched. • A special tie-up with Karnavati Club in A\'bad has increased the numbers by most elite households in A\'bad. • Another tie-up with a Pharma giant to get 3 to subscriptions amongst Doctors in A\'bad. • A total jump of @ copies expected cumulatively taking the print run to @ 1.5 lac copies. Outdoors :* Started with 2 most prime roads of A\'bad- Ashram Rd and C.G.Rd.* Added another @ 25 other Pvt sites in A\'bad.* Target to own totally 250 premium sites in A\'bad.* Next destination - Surat for Outdoors.* B\'ness projection Rs.50 Crs turnover by the end of 5 Yrs.* The 1st Corporate and Media house to enter Outdoors in the state.* Company working on the concept of OOH to meet the needs of the client and the professional media buyers.* In talks for an alliance with global players to bring in the latest technology
Education
J.J Kundaliya Collage
B.com
2003 — 2005
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