Medha Wadhwa

WORK HISTORY

EDUCATION

ABOUT MEDHA WADHWA

EDUCATION & AWARDS BComm, Rotman Commerce, University of Toronto Specialist in Management (Marketing Focus), Minor in Economics University of Toronto Student Leadership Award Rotman Commerce Director’s Award for EDI Dean’s List, Graduation with High Distinction PROFESSIONAL EXPERIENCE Business Analyst at Elida Beauty (formerly Unilever Canada) – Leveraged data and strategic analysis to drive brand performance and operational efficiency. Digital Marketing Strategist at RISE – Developed and executed marketing campaigns to increase brand visibility and engage diverse audiences. Events and Marketing at Hart House Theatre – Created and implemented marketing strategies to enhance the theatre\'s presence and audience engagement. PASSIONATE ABOUT Marketing – With a background in management and marketing, I leverage data to create impactful strategies that connect brands with diverse audiences. Business & Strategy – Combining my commerce education with hands-on experience in the arts, I bring a unique perspective to problem-solving and creative direction. KEY STRENGTHS Data-driven decision-making Project management & execution Strong communicator & collaborator Experienced in marketing & event planning Diversity, equity, & inclusion advocacy 🤝 LEADERSHIP & COMMUNITY IMPACT 🧩 Founded Woodsworth Mosaic, a student-led club dedicated to supporting marginalized artists in Toronto, securing funding, platforms, and training for them. Created a BIPOC Mentorship Program, connecting students pursuing arts careers to established professionals in the industry. Advocated for arts & culture inclusivity as an active member of the University of Toronto\'s student body.