Medhavi Thakur

Ux Ui Designer @E.L.F. BEAUTY

New York, NY, US

Designed Shade Finder across web and app, guiding users through personalized shade selection and minimizing mid-flow drop-offs, driving a 12% conversion lift - 8% higher than standard product conversions.• Collaborated with a virtual try-on vendor to align UI with the e.l.f. Beauty design system, improving design consistency and enhancing the user experience across digital platforms.• Designed a unified order tracking experience across all e.l.f. locales (US, UK, EU), including Well People and Keys Soulcare, resulting in a 20% reduction in customer service queries and improved post-purchase satisfaction.• Redesigned Well People\'s subscription flow contributing to a measurable increase in conversion rates.