Mechele Mills

President/CEO at Better Business Bureau Serving Central East Texas * Effective Leader and Coach

Role: President CEO at Better Business Bureau
Location: Tyler, TX, US
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Mechele Mills

Training / development and operations executive with more than 30 years experience.…

Experience

President CEO
Better Business Bureau
Sep 2009 — Present · Tyler, TX, US
Strategic direction and leadership for the nineteen (19) county region of Serving Central East Texas• Public spokesperson and chief storyteller for marketplace issues of concern to Accredited Businesses, the public and the corporate community• Strategic direction and oversight of marketing and digital marketing strategies. • Oversight and accountability for performance of the programs and services• Regional management of the brand• Capacity-building for the and the Education Foundation• Provide financial oversight for and the Education Foundation• Staff management and administration functions• Primary liaison to Board of Directors, Education Foundation Board of Directors, International Association of Better Business Bureaus CET Executive Team• Concept, write, and edit headlines, press releases, articles,and descriptive copy for a broad array of communication pieces• Launched Community Relief Fund to assist local businesses in the midst of a disaster.

Contact information

Verified work emails, personal emails, and direct dials — unlocked in one click.

Work email
•••••@bbb.com
Personal email
•••••@•••••.com
Direct dial
+•• ••• ••• ••••

Unlock verified contacts

Free to start · No credit card required

Current company

Better Business Bureau

Technology; Information and Media · 3.4K employees · Founded 1912 · New York City, New York, United States

Inc. is the global headquarters and governing body of the Better Business Bureau network, uniting more than 90 local organizations across the United States and Canada, the Institute for Marketplace Trust, and TrustCore. Inc. establishes the standards, governance framework, technology, and shared operating infrastructure that power one of the world’s most recognized and enduring credibility networks. Each year, more than 200 million people turn to for trusted marketplace intelligence covering more than 5.8 million businesses. More than Accredited Businesses commit to and are held accountable under the Standards for Trust. Thousands of professionals embedded in local communities translate those standards into real oversight, dispute resolution, consumer protection, and business credibility every day. For more than a century, has defined how trust functions between businesses and consumers. Through tools such as Scam Tracker and a steadfast commitment to transparency, ethical conduct, and marketplace integrity, helps prevent fraud, elevate responsible businesses, and protect consumers at scale. Today, Inc. is reintroducing to the world through a renewed global brand and TrustCore, its next-generation technology platform. TrustCore unifies the network’s data, systems, and marketplace intelligence into a single operating platform designed to modernize consumer and business experiences while enabling mission-aligned, data-driven services and partnerships. With unmatched local presence, international coordination, and more than a century of earned credibility, stands uniquely positioned to translate trust into measurable marketplace accountability. As trust becomes the defining currency of the digital economy, is setting the standard for how trust is built, verified, and sustained in the AI era and for the century ahead.

bbb.com

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Start for free See how it works

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

About Mechele Mills

Experience

President CEO

Find verified contacts for anyone on LinkedIn