Maecel Enriquez
Senior Designer (Ux Ui and Graphic) @STEMCELL Technologies
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WORK HISTORY
Senior Designer (Ux Ui and Graphic) @STEMCELL Technologies
Vancouver, BC, CA
Applies UX Design methodologies and best practices in creating user-centered experiences for all STEMCELL-branded digital platforms including STEMCELL.com, affiliate sites, and other interactive platforms (e.g. DigiTouch, CMS, etc.).• Spearheaded the UX revamp of email experience (internal and external) used by cross-functional teams to send out marketing collaterals to more than a million subscribers• Served as the technical lead for design testing and transitioning to AI-generated Google responsive ads positively impacting the efficiency of cross-functional teams cutting down work spent by 50% and significantly increasing revenue, conversation rate and leads generated from online advertising • Conceptualizes and visually executes design collaterals mainly digital designs for email, social media, e-commerce and other corporate channels supporting marketing strategies• Maintains the digital design system on Figma for all assets produced for desktop and mobile
EDUCATION
St. Vincent College of Cabuyao
High School Diploma
Emily Carr University of Art and Design
Communication Design
University of Toronto
Master of Information in UX Design and Data Science
University of the Philippines
Bachelor of Science in Development Communication
British Columbia Institute of Technology
Communication Design
ABOUT MAECEL ENRIQUEZ
I help organizations build their brand and increase their engagements by tailoring their messages through data-driven content, insights and evidence-informed designs. As a well-rounded creative, I develop communication campaigns, marketing initiatives, and design collaterals increasing engagements and boosting ROI. I develop content calendars, execute social media campaigns, design digital solutions, code and manage websites, conduct market/user research, craft design collaterals, and UX/UI Designs backed by design thinking. I’ve worked with CEOs and C-level executives from local and international organizations and companies including B2B, B2C, Tech (SAAS), Academia, and Health Sciences.I am also passionate in communicating, designing, and using tech for social good especially in public health, education and the environment.Check my work at maecelenriquez.com
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