Matthew Boyer
CMO | General Motors Defense | Global Brand Builder
- Role
- Chief Marketing Officer at GM Defense
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Matthew Boyer
My passion is driving business growth and measurable impact by leading the development, adoption, and scaling of dual-use solutions; I lead cross-functional teams that merge innovation, go to market (GTM) strategy, marketing, and customer engagement to turn commercially-based capabilities into innovative and scalable products for industry and defense in the areas of ground mobility, autonomous vehicles, unmanned aerial systems, extended reality, and other emerging tech.A proven leader and entrepreneur that excels at aligning cross functional teams and resources to drive measurable growth for startups to Fortune 500 companies. An experienced growth leader and Chief Growth Officer that advised over 20 technology companies to win over $100 Million in contracts for the development, adoption, and scaling of products and solutions in ground mobility, autonomous vehicles, drones, and extended reality. A recognized business operator, thought leader, and published author in defense tech with 20+ years of strategic growth, leadership, and business development experience across defense programs, corporate R&D, and startups. 2024 Presidential Leadership Scholar.Key Areas of Expertise: Global growth operations & budget management Marketing, communications, and customer engagement Government acquisition and BD strategy Defense technology acquisition & adoption Business growth and revenue generation Research and development (R&D) management Startup investment, fundraising & growth Product launch, adoption & scaling Product commercialization Autonomous ground & air vehicles Go-to-market strategy Strategic growth & expansion
Experience
Chief Marketing Officer
Jun 2024 — Present · Washington, DC, US
Lead national team and manage $12M+ budget to deliver the expertise, resources, and support required for global customer engagement, capture management and growth operations. Oversee the design and execution of all GM Defense marketing and customer engagement activities to drive GM Defense YoY revenue growth, product launch, and business expansion. Lead and integrate critical GM Defense growth activities marketing, communications, customer events, activations, product placement, product licensing, government relations, and customer-driven innovation. Partner with General Motors corporate marketing and brand-specific marketing teams (Chevy, GMC, etc.) to plan and execute global events that demonstrate GM Defense\'s commercially-based approach and value for global defense / government customers.
Education
Otis College of Art and Design
Professional Education, Industrial and Product Design
2012 — 2012
University of Michigan
Summer Institute, Network Analysis
2012 — 2012
Duke University
Certficate of Documentary Studies (CDS), Oral & Visual Communications
2007 — 2009
The University of North Carolina at Chapel Hill
Master of City & Regional Planning (MCRP), Urban Design
2007 — 2010
Human Factors International
Certificate, User-Centered Analysis and Conceptual Design
2015 — 2015
The University of North Carolina at Chapel Hill
Master of Public Administration (M.P.A.)
2007 — 2010
IBC Maritime Academy
Certificate, Fundamentals of Oil Exploration & Production Logistics
2012 — 2012
United States Military Academy at West Point
Bachelor of Science (B.S.), Human and Regional Geography / Civil Engineering
1998 — 2002
Massachusetts Institute of Technology
Certificate, Cybersecurity: Technology, Application and Policy
2015 — 2015
Skills
- Technology Implementation
- Government
- Special Operations
- Security Clearance
- New Product Development
- Logistics Management
- Operational Planning
- Global Operations
- Command
- Army
- Innovation Management
- Intelligence
- Pmp
- Leadership
- Program Management
- Strategy
- Logistics
- Emerging Technologies
- Relationship Building
- Project Management
- Heavy Equipment
- Autonomous Vehicles
- Strategic Planning
- User Requirements
- Entrepreneurship
- Product Development
- Analysis
- Field Engineering
- Team Building
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