Meara Lyons

About Meara Lyons

I\'m a passionate communications, content, marketing, and PR pro with 20 years of experience and a love of words. I have corporate and agency experience across a variety of industries and specialties. Extensive writing: articles, blogs, case studies, collateral, emails, newsletters, press releases, social media posts, talking points, websites, video scriptsSkills: A/B testing; account, relationship, and project management; brand positioning, messaging, management, and implementation; building and adjusting plans based on analytics and customer feedback; communication planning; corporate and internal communications; event and trade show planning and execution; marketing; media pitching, interviews and live shots; social media strategy and implementation; web and email optimization Programs and systems: Asana, ATOM Method, Basecamp, Cision, Constant Contact, Gemini, Google Analytics, Hootsuite, Jira, Mailchimp, Scrum, SharePoint, Sprout Social, Trello, Wordpress, Workfront, Wrike; Microsoft and Apple programsIndustries: Automotive; B2B; building products; consumer/retail; financial services; healthcare; mortgage/real estate; tools and manufacturing; tourism/hospitality

Experience

1. Senior Specialist - Content Strategy, Ux

   Ally

   Jun 2022 — Present · Charlotte, NC, US

   Strategize and develop content for Ally’s Invest web and mobile platforms across its automated investing and wealth management products- Continuously work with and improve our AI writing platform to generate strong, clear, on-brand content - Completed a comprehensive migration of two account opening flows resulting in more than 500 pages of content updates- Led all content updates for wealth management rebranding to Personal Advice- Co-lead Culture Club to increase employee engagement across a team of 150+

Education

• University of Central Florida

  Masters, Communications - Public Relations

  2005 — 2006

• University of Central Florida

  Bachelors, Broadcast Generalist

  2002 — 2005

Skills

• Social Media
• Advertising
• Brand Development
• Event Planning
• Strategic Communications
• Corporate Communications
• Leadership
• Strategy
• Marketing
• Brand Strategy
• Account Management
• Integrated Marketing
• New Media
• Blogging
• Corporate Branding
• Market Research
• Press Releases
• Editing
• Event Management
• Brand Management
• Public Relations
• Marketing Strategy
• Media Relations
• Social Media Marketing
• Brand Architecture