Meaghan Fitzgerald

About Meaghan Fitzgerald

Meaghan has over 20 years of experience enabling data to drive business decisions. Her involvement with data across the tech and media landscape gives her a unique approach to combining varied datasets. And if you’ve worked with her you know she doesn’t take ‘no’ for an answer and will keep moving towards a solution. Meaghan has been with NBCU since 2016, driving data innovation within the research team. Prior to NBCU, she worked with IBM, AOL & Yahoo! managing various aspects of the data journey before taking a 15-month sabbatical to travel and experience the world – something she highly recommends. In addition to loving to travel, Meaghan is an animal fanatic and has been a vegetarian for over 25 years.

Experience

1. Vice President, Nbcu Data Products

   NBCUniversal

   Oct 2023 — Present · New York, NY, US

Education

• Sandwich High School

  Diploma

  1986 — 1990

• Marist University

  BA, Communication

  1990 — 1994

Skills

• Leadership
• Online Marketing
• Management
• Nielsen
• Market Research
• Webtrends Analytics
• Ad Serving
• Competitive Analysis
• Online Advertising
• Advertising Operations
• Mobile Advertising
• Digital Marketing
• Audience Measurement
• Ad Networks
• Sem
• Segmentation
• Interactive Advertising
• Omniture
• Comscore
• Product Management
• Digital Strategy
• Customer Insight
• Analytics
• Digital Media
• Strategy
• Web Analytics
• Monetization
• Mobile Marketing
• Strategic Partnerships
• Client Counseling
• Behavioral Targeting
• Client Liaison
• Display Advertising