Meaghan Nicol
Senior Manager, Content and Channels, Global Corporate Affairs @AstraZeneca
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WORK HISTORY
Senior Manager, Content and Channels, Global Corporate Affairs @AstraZeneca
Toronto, ON, CA
EDUCATION
Fashion Institute of Technology
Bachelor of Science (B.S.)
Queen's University
Bachelor of Arts Honours (B.A.)
ABOUT MEAGHAN NICOL
Hello, I\'m Meaghan, a self-directed, curious and results-oriented marketing leader. A storyteller at heart, connecting with audiences is my passion. I enjoy using research and data to uncover meaningful insights about human motivations, barriers and break-through opportunities. I\'m a professional asker-of-questions, always digging for ways we can change behaviours and resonate with our target.I\'m happiest when contributing across teams as a collaborative connector, working together to develop and execute large-scale strategies in paid and owned channels. My colleagues say I\'m good at seeing the \"big picture,\" and distilling complex brand, business and omni-channel strategies into one, holistic brief that marketers and creatives can run with. My areas of expertise include campaign strategy, digital strategy, brand identity, positioning, audience insights, performance optimization, B2C and B2B content planning, effective creative execution, influencer strategy and social media strategy. And, while Toronto is home, I\'m also a dual citizen and can work both in Canada and the U.S. Listed on 2018 Strategy Magazine Creative Report Card Top Copywriters Recognized by: Cannes Lions, Advertising & Design Club of Canada Awards (ADCC), Clio Awards
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