Meagan Norlund

About Meagan Norlund

As a results-oriented and strategic leader with 18 years of experience in marketing and communications, I have consistently delivered impactful strategies and campaigns that drive brand awareness, engage audiences, and generate measurable growth. My expertise lies in developing comprehensive marketing plans that align with organizational goals, leveraging a deep understanding of market trends and consumer behavior, and leading high-performing teams to execute multi-channel marketing initiatives.

Experience

1. Vice President Marketing Communication

   Neach Payments Group

   Jan 2015 — Present · Burlington, MA, US

   In this position, I:• Work with the Chair of the Board of Directors, President & CEO, and appropriate stakeholders in developing the organization’s strategic plan. Identifying pricing strategy and opportunities to grow and develop the brand. • Develop a corporate messaging campaign for the subsidiary, interviewing clients and stakeholders to identify the company’s value proposition.• Work directly with the Board of Directors to complete the company’s go-to market strategy for new products and services. • Improve CRM to include buyer personas for the sales team to better fill the pipeline.• Hold the position of Secretary of the Board of Directors, maintaining meeting minutes, bylaws, policy statements, listing of officers, committees, and meeting attendance.

Education

• Oxford Brookes University

  PGCert, Publishing

  2005 — 2006

• University of Limerick

  Thesis Research, History

  2003 — 2003

• University at Buffalo

  B.A., History, Communication

  2001 — 2005

Skills

• Content Development
• SEO
• Social Media
• Online Publishing
• Digital Publishing
• Editing
• Publishing
• Academic Publishing
• Copy Editing
• Marketing
• Content Strategy
• Marketing Strategy
• Editorial
• Content Management
• Strategy
• Marketing Management
• Lead Generation
• Search Engine Optimization (SEO)