Meagan McConachie
Digital Marketing @ Adobe
- Role
- Senior Manager, Enterprise Digital Marketing at Adobe
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Meagan McConachie
With a diverse background in performance marketing, media strategy, and team leadership, I have driven impactful campaigns across industries, from SaaS and retail to healthcare and consumer goods. At companies like Salesforce, Adobe, and Nordstrom, I’ve successfully led cross-functional teams to execute integrated marketing strategies, optimize ad spend, and deliver measurable results. My focus on innovation, efficiency, and data-driven decision-making has been a cornerstone of my career, whether driving regional growth for Tableau, expanding brand presence for Nordstrom Rack, or pioneering new advertising opportunities for MillerCoors.Looking ahead, I am passionate about further advancing my leadership in the performance marketing space, empowering teams to continuously grow and adapt in an ever-changing landscape. I thrive on fostering collaboration, developing future leaders, and bringing out the best in those I mentor. With a strong foundation in both strategy and execution, I aim to shape the next generation of marketing innovation, leveraging emerging technologies and trends to drive business growth and elevate brand presence in dynamic, global markets.
Experience
Senior Manager, Enterprise Digital Marketing
Feb 2025 — Present · Seattle, WA, US
At Adobe, I support the team leading Engagement Paid Media campaigns and Customer Acquisition efforts for Adobe Experience Cloud solutions. I provide strategic guidance, ensure alignment with business objectives, and support my team in driving impactful persona-led engagement and lead generation campaigns. My focus is on enabling their success and ensuring we achieve strong business outcomes.
Education
University of Washington
Bachelor of Arts - BA, Economics
Skills
- Omniture
- Market Research
- Microsoft Word
- Kantar
- Account Management
- Digital Marketing
- Online Marketing
- Atlas
- Advertising
- Digital Media
- Microsoft Office
- Online Advertising
- Close Attention to Detail
- Mobile Marketing
- Analytical Skills
- Follow Through
- Time Management
- Display Advertising
- Comscore
- Digital Strategy
- Mobile Advertising
- Media Buying
- Microsoft Excel
- Media Planning
- Multitasking Skills
- Teamwork
- Proactive Self-Starter
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