Meagan Thompson

About Meagan Thompson

Innovative and results-driven Social Media Strategist with over 5 years of experience in leading social media initiatives and digital content strategies within the motorsports industry. Proven expertise in managing comprehensive social media campaigns, driving engagement across multiple platforms, and leading high-performing teams. Adept at leveraging data-driven insights to optimize content strategies and enhance brand presence. Exceptional leadership skills and a deep understanding of digital trends and audience engagement. My professional goals are to create content that makes you stop scrolling and to lead a team where I can mentor and guide the next wave of social media managers. At the helm of NASCAR\'s Content Partnerships & Initiatives, my specialty lies in orchestrating impactful digital campaigns and fostering robust social media engagements. Our team\'s dedication to exploring emerging platforms like Twitch, Discord, and WhatsApp has positioned us at the forefront of digital marketing innovation within the motorsports industry.Leveraging a deep understanding of content creation and strategic partnerships, our initiatives have shaped NASCAR\'s digital presence, notably through the Garage 56 program and close ties with the eGaming division. This collaborative approach has not only enriched fan experiences but also bolstered our branded content campaigns, reflecting our commitment to driving the sport\'s narrative in an ever-evolving digital landscape.

Experience

1. Account Director - Social Media Lead - Ford Racing

   Campbell Marketing & Communications

   Apr 2025 — Present

   Account Director, Social Media, handling Ford Racing\'s social media channels across all platforms- Leading a team of social media specialists with a focus on continuous growth and development- Client Collaboration, working closely with clients to understand their needs, objectives, and feedback, aligning vision and goals- Content Creation & Curation: Oversee the creation, curation, and scheduling of engaging and high-quality content across all social media channels- Campaign Management: Plan, execute, and optimize social media campaigns to drive brand visibility and engagement.

Education

• Texas Christian University

  Bachelor of Science (B.S.), Sports Broadcasting

  2013 — 2017

Skills

• Public Speaking
• Social Media
• Writing
• Microsoft Office
• Microsoft Word
• Social Media Marketing
• Powerpoint
• Leadership
• Microsoft Excel