Meagan McCrary
Content Strategist @Kyowa Hakko Usa
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WORK HISTORY
Content Strategist @Kyowa Hakko Usa
Developing extensive content strategy plans and writing a clear, documented content strategy based on completed content audits, competitive content analysis, market and consumer research, SEO keyword research, key performance indicators, and content goals and objectives. Creating a channel plan based on content goals, audiences, topics and content types for each section and landing page of both websites, as well as a three month editorial calendar for blog content and additional marketing material. Execution of content strategy plan, including all website and landing page copy writing, on-page optimization, UX writing, editing, strategic SEO blogging, white paper, ghost writing and more. Monitoring results and ongoing changes to content including: tracking metrics for deliverables based on goals and strategies; determining if the current metrics are on target to achieving goal; determining the types of content and topics that are performing best; and making adjustments to the content and upcoming content calendar.Completed projects: immusehealth.com
EDUCATION
W. P. Carey School of Business – Arizona State University
Bachelor's degree, Marketing
University of Southern California
Master's degree, Professional, Technical, Business, and Scientific Writing
SKILLS
ABOUT MEAGAN MCCRARY
Need a savvy content writer for your health and wellness website, newsletter or next big…
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