Megan Anderson
- Role
- Marketing Coordinator Salesforce Administrator i t Coordinator at Industrial Kinetics
- Location
- Aurora, IL, US
- LinkedIn followers
- 500 followers
About Megan Anderson
With over 30 years in marketing, I am a digital marketing specialist with a deep focus on…
Experience
Marketing Coordinator Salesforce Administrator i t Coordinator
Dec 2016 — Present
Salesforce and customized Salesforce to meet the specific needs of our sales team. Create custom page layouts, dashboards, and custom objects in Salesforce. Imported data from the outdated quote system and customer order history from Epicor ERP system into a Salesforce custom object. Created a Salesforce procedure manual and trained the sales staff and company president on the use of this CRM software.Respond to internal customers’ requests for assistance with Salesforce and helped users create custom list views for Opportunities and Salesforce/Marketing email list size by 34% and configured Salesforce to MailChimp integration to capture all new leads and contacts to MailChimp email Marketing website traffic by 10.5%, leading to an increase in conversion rate and the number of leads, these sales leads resulted in in booked sales.Increased website traffic from social media sites by 68% through regular content sharing on Twitter, Facebook, and LinkedIn.Redesigned the company business card and refined the corporate identity to present a more professional image that emphasized our company’s engineering capability.Created an ecommerce site (conveyorpartshq.com) using WordPress and WooCommerce with payment processing, sales tax calculations, and real-time shipping quotes for both UPS Ground and UPS Freight.Created Google Shopping ads and connected a product feed from the ecommerce site to Google Merchant Center.Created, launched, and monitored a variety of Facebook campaigns.
Skills
- Search Engine Submission
- SEO Copywriting
- Search Analysis
- Fireworks
- Google Analytics
- Keyword Analysis
- SEO
- Image Optimization
- Industrial Marketing
- Web Development
- Photoshop
- Wordpress
- News Release Writing
- Marketing Communications
- Social Bookmarking
- Brochure Development
- Google Webmaster Tools
- Blogging
- Local Search
- Brochure Copy
- Indesign
- Organic Search
- Ppc
- Online Advertising
- Affiliate Marketing
- Blog Development
- Google Adwords
- Made2manage Erp Software
- Marketing Copy
- Online Marketing
- Html
- Keyword Research
- Collateral Material Development
- Email Marketing
- Social Media
- Web Design
- Web Marketing
- Brochures
- Web Analytics
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