Muhammad Yasir
Snr Ci Manager - Csds, Water and Coffee @PepsiCo
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WORK HISTORY
Snr Ci Manager - Csds, Water and Coffee @PepsiCo
EDUCATION
National University of Sciences and Technology (NUST)
Master of Business Administration (MBA), Marketing
ABOUT MUHAMMAD YASIR
Thought leader with a passion for unlocking growth and translating information into competitive advantage through insights and analytics. An engaged and collaborative business partner with a straight-forward communication style and excellent working relationships with management, vendors, and cross-functional peers. Respected for leading teams, driving decisions, and building capabilities. Advanced knowledge across a wide range of qualitative and quantitative research methodologies.Provide strategic thinking on business cases and scenarios, driving insights into action and enabling change. Track record of leveraging consumer insights to drive brand and category strategy. Proactively embrace change when needed, while maintaining objective priorities.Highlighted Skills: Consumer Insights, Strategic Planning, Clustering & Segmentation, Media and Marketing Campaign Measurement, Marketing Roll-out Optimization, Cross-Functional Collaboration, Team Leadership, Innovation, Market Intelligence, Internal Consulting, Capability-Building
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