Shorif Sharif Uddin

About Shorif Sharif Uddin

I\'m a strategic Inside Sales & Marketing Leader with over 10 years of driving growth across IT, FinTech, and digital payments. From spearheading lead generation and managing high-impact teams to delivering enterprise and strategic account wins, my journey has always centered on performance—with a future-focused twist.What I Do:Generate Growth: Design and execute B2B SaaS and FinTech sales strategies—targeting enterprise & strategic accounts, exceeding quotas, and closing deals across APAC & EMEA.Lead & Inspire: Build, train, and mentor high-performing inside sales teams using data-driven coaching and process optimization.Market Smarts: Apply digital marketing tactics, CRM expertise, and pipeline management to earn traction and trust in competitive markets.Areas of Impact:FinTech Innovation: Mastery in payment platforms—Razorpay’s Gateway, RazorpayX, Capital, Route, Subscriptions, POS, UPI solutions, and more.Cross-Functional Expertise: From SaaS (HRMS, Payroll, CRM) to strategic account growth and marketing enablement—adaptable across products, sectors, and markets.The AI-Driven Edge:Recently, I completed the Outskill Generative AI Mastermind (20+ hours of intensive learning across two days). I now bring:Custom GPT Development: Building business-focused AI agents.Process Automation: Knocking out manual tasks for efficiency.Deep AI Research: Turning data into strategic insights.Agentive Hub Deployments: Launching AI agents quickly and effectively.Power BI Integration: Enabling AI-powered data storytelling.AI-First Business Design: Reimagining CX, operations, and strategy with intelligent systems at the core.Why connect with me?Because I blend sales-driven leadership, marketing insights, and FinTech savvy with cutting-edge AI innovation. Whether it\'s optimizing workflows, unlocking new streams of growth, or innovating client-facing solutions—I bring impact, efficiency, and forward-thinking leadership.Curious about how AI can revolutionize sales strategies or FinTech operations? Let’s connect—I’d love to explore that with you.https://calendly.com/shorif-uddin/payments

Experience

1. Inside Sales Manager

   Razorpay

   Jun 2023 — Present · Bengaluru, IN

   Spearheaded MM, Enterprise & Partnerships lead generation — delivered 908 SQLs (177% YoY)and boosted SQL-to-closure to 26%- Drove Retail Lead Gen & Process Optimization, managing 11,228 SQLs (225% of target) andincreasing conversion from 6% to 17%- Transitioned & led Omni Self-Serve Sales Team, achieving 86% of targets- Scaled the inside sales function by 900%, building a structured and data-driven operation- Established 50+ SI partnerships (Petpooja, LogicERP, Quanto Retail), contributing to recurringmerchant growth- Secured major enterprise clients: ITC, Cloudnine Hospitals, Crossword Bookstores, AdaniAirport, Crocs Franchise- Deployed AI & automation tools (Dripify, Lusha AI), improving lead engagement and teamproductivity- Collaborated with Marketing & Events teams on FTX 2025, D2C Summit, and GFF, generating high-intent leads.

Education

• Government higher secondary school Hayuliang( Arunachal Pradesh)

  Higher Secondary, PCM

• Visvesvaraya Technological University

  Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering

• Indian Institute of Technology, Delhi

  Professional Program in Fintech, Fintech

Skills

• Team Management
• Microsoft Word
• Team Leadership
• C
• Business Development
• Cctv
• Stlc
• Sdlc
• Security
• Testing
• Core Java
• Microsoft Excel
• Microsoft Powerpoint
• Microsoft Office
• Sales
• Customer Service
• Software Testing
• Microsoft Dynamics Nav
• Sql
• Management