Miten Sheth

About Miten Sheth

I’m an advanced analytics professional focused on understanding what truly drives marketing performance and how to invest media more effectively.At Horizon Media, I work on marketing mix modeling forecasting, and attribution across online and traditional channels, building models end-to-end from Snowflake and SQL data pipelines through Python-based modeling, validation, and scenario analysis.My background across analytics and measurement roles has shaped a detail-oriented, technically grounded approach to modeling. I focus on producing outputs teams can trust by improving data quality, strengthening modeling consistency, and ensuring results are interpretable and reproducible.Core areas of focus include:• Marketing mix modeling attribution, and forecasting• Media response modeling and scenario planning• Python, SQL, and Snowflake workflows• Data pipelines, transformations, and model inputs• Model validation, QA processes, and interpretability• Measurement frameworks and performance analysis• Translating modeling outputs into investment implicationsI’m particularly interested in advanced analytics and modeling-focused roles where strong technical execution and analytical rigor are valued. Always open to connecting with others working in marketing measurement and analytics.

Experience

1. Manager Advanced Analytics

   Horizon Media

   Jul 2025 — Present · New York, NY, US

   Clients:• Restaurant - Golden Corral• QSR - Tropical Smoothie Cafe• CPG - StarKist• Health & Wellness - Natrol

Education

• Syracuse University

  Master of Science - MS, Information Management and Certificate of Advanced Study in Data Science

• University of Mumbai

  Bachelor of Engineering - BE, Information Technology