Michael Robinson

Experience

1. Marketing and Communications Manager

   Contemporary Arts Museum Houston

   Mar 2022 — Present · Houston, TX, US

   Design and maintain local/national press relationships with coverage from Essence, Forbes, Defector, PBS NewsHour, Telemundo, The Guardian, W Magazine, T Magazine, and Nylon, and over 5 placements in tier 1 outlets over 3 years• Coordinate assets, key text, and images for external communication across 12 exhibitions and over 100 programs annually• Identify audience acquisition opportunities and develop, execute, and analyze data-driven digital content campaigns connected across email, advertising, and social media for exhibitions, educational workshops, retail, fundraising, public programs, and more• Research, develop, and maintain long-term relationships with writers, editors, and community partners, resulting in first-time coverage from over 10 publications and increased public programs attendance by 18% on average• Write, edit, an share all press assets including releases, alerts, pitches, and media kitsBuild publicity and content calendar for external communications strategy reaching over followers across accounts• Grew engagement on Instagram by 28%, Linkedin by 45%, and email open rate by 8%• Oversee photography and videography for programs and exhibitions, alongside management of external PR firm

Education

• Rice University

  Bachelor of Arts (B.A.), Anthropology and Visual Arts (Film)

  2013 — 2017