Mark Resnick
Advisory Board Member - Masters of Science Market Research @Michigan State University - Eli Broad College Of Business
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WORK HISTORY
Advisory Board Member - Masters of Science Market Research @Michigan State University - Eli Broad College Of Business
EDUCATION
University of Wisconsin-Madison
Bachelor's degree
Michigan State University - Eli Broad College of Business
Master's degree, Marketing Research
SKILLS
ABOUT MARK RESNICK
Mark helps the largest consumer insights, marketing, and brand departments adopt agile market research technologies to conduct world-class innovation and advertising market research.Coming from nearly a decade in the traditional market research world, Mark has led projects across all verticals in qualitative and quantitative methodologies.(Innovation, Focus group moderation, Concept testing, Positioning, Claims, and Advertising)Today, Mark leads a team of seasoned thought leaders who drive best practices in change management to systemically adopt technology to make better business decisions around innovation and advertising. Core Philosophy: Cheaper, Faster, and Better will always be relevant, but understanding the customer\'s needs and leading successful market research technology implementation is key.Mark has a B.A. in Psychology from UW-Wisconsin and a Master\'s in Market Research from Michigan State\'s Eli School of Business. Academia holds a place close to Mark, so if you\'re a student looking for advice about additional education or the Market Research job market, please reach out!
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