Michael Dolunt
Global Lead, Amazon Operations @Initiative
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WORK HISTORY
Global Lead, Amazon Operations @Initiative
Detroit, MI, US
Build new agency processes to improve agency efficiency • Oversee the ongoing transition from agency-owned ad accounts to client-owned ad accounts activated in 3rd party platforms such as Sprinklr • Consolidated agency resources into a new global site ensuring consistency in processes and knowledge across all LOBs • Instituted new taxonomy processes and naming conventions that drove greater efficiencies in data flow to clients and internal data collection
EDUCATION
Xavier University
Bachelor’s Degree, Major: Marketing; Minor: Communications
ABOUT MICHAEL DOLUNT
At Initiative, our team has successfully spearheaded the digital transformation, ensuring consistent data across 42 countries and improving organizational automation. With over a year of experience in media operations and strategy, my focus has remained on measurable growth and strategic innovation.Previously, as Director of Media Strategy, we set a new standard with our measurement playbook, contributing to Ring\'s first Q4 year-over-year growth in four years. Diving deep into media strategy, we have reshaped how Amazon Ring and Amazon Business connect with their audiences. Our strategic emphasis on custom holiday executions has not only driven consideration but also yielded tangible results, reflecting my steadfast commitment to evolving marketing communications and fostering sustained brand momentum.
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