Michael Diaz de Leon

Experience

1. Senior Paid Social Specialist

   Basis

   May 2019 — Present

   Current Clients: FIFA, Brooklyn Nets, Washington Wizards, Washington Capitals, American Heart Association, Blue Haven Pools, Brookshire Grocery Company, Citgo, Dr. Pepper, First Horizon Bank, Genghis Grill, Golden Corral, Interstate Batteries, Mary Kay, KidKraft, My Flooring America, Meredith College, University of Arkansas, University of West Florida, University of West Georgia, Williams Sonoma, San Antonio Missions • Building strategic campaign plans and volume estimates for social RFP requests • Launching and analyzing paid social campaigns including Facebook/Instagram, Twitter, LinkedIn, Snapchat and Pinterest • Ensuring all accounts pace accordingly to budget and goals • Working with digital media specialists and campaign performance analysts to develop performance stories • Actively working with internal teams to ensure campaign success based on the KPIs and act as a subject matter expert on the paid social media marketing space • Act in a client facing manner when for specific campaigns or client requests and participate in client calls for upcoming plans and regular check-ins in regard to social campaigns • Reviewing client deliverables for quality, ensuring that recommendations and work product are sound and viable • Providing training on social platforms tools to clients and account management teams • Assisting in the development and documentation of best practices related to social media management for both internal and external documents and assets • Assisting in training, mentoring, and developing associate team member

Education

• Bradley University

  Communications

  2009 — 2013