Michael Diamond
Audience Research Manager at the Museum of Fine Arts, Houston
- Role
- Audience Research Manager at Museum of Fine Arts, Houston
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Michael Diamond
My work focuses on connecting audience insights to how the museum makes decisions. At the…
Experience
Audience Research Manager
Oct 2024 — Present · Houston, TX, US
Launched the MFAH’s first ongoing General Audience Survey to capture real-time visitor motivations, demographics, and sentiment—creating a sustainable, longitudinal dataset to inform strategy across departments-Develop and share a quarterly Audience Snapshot, a high-level scorecard that translates attendance, survey, and ticketing data into actionable insights shaping programming and marketing-Design survey frameworks for filmgoers, events, and special programs, building consistent evaluation practices and expanding the MFAH’s ability to monitor engagement across diverse audience segments-Partner across departments to connect visitor insights with marketing, program design, and on-site visitor experience improvements.
Education
Boston College
Master of Arts - MA
St. Edward's University
Bachelor of Arts (B.A.)
The Ohio State University
Master of Science - MS
Skills
- Market Research
- Editing
- Psychology
- Customer Service
- Public Speaking
- Teamwork
- Cpr Certified
- Idis
- Leadership
- Powerpoint
- Microsoft Excel
- Teaching
- Research
- Microsoft Office
- Microsoft Word
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