Michael Falco
Digital Media Director - Paid Social at WBD
- Role
- Digital Media Director - Paid Social at Discovery Inc
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Digital Media Director - Paid Social
Dec 2021 — Present · New York, NY, US
Oversee the global Paid Social investment team responsible for driving business to the discovery+ streaming product and Discovery’s linear TV brands. Lead in the implementation and execution of subscriber acquisition efforts across various social media advertising platforms including Facebook, Instagram, Snapchat, TikTok and more. Collaborate alongside media partners to devise a test & learn agenda, allowing Discovery to activate alpha/beta ad products and improve on our paid social toolkit and strategy overall
Education
Wayne Hills High School
High School Diploma
2006 — 2009
Montclair State University
Bachelor of Science (BS), Business, Management, Marketing, and Related Support Services
2009 — 2014
Skills
- Google Adwords
- Microsoft Word
- Digital Media
- Employee Training
- Microsoft Office
- Sales
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Video Editing
- Social Media
- Social
- Marketing
- Retail
- Adobe Creative Suite
- Customer Service
- Visual Merchandising
- Merchandising
- Social Networking
- Recruiting
- Fashion
- Team Management
- Management
- Google Analytics
- Photoshop
- SEO
- Digital Marketing
- Retail Sales
- Time Management
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