Mitchell Deleplanque
Marketing Automation Manager, Corporate Programs @D2L
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WORK HISTORY
Marketing Automation Manager, Corporate Programs @D2L
Kitchener, ON, CA
D2L is a global learning innovation company, reshaping the future of education and work with flexible online learning solutions for every stage of life, from the earliest days of school to the working world. Oversee all Marketing Automation team projects and initiatives for Business and Association markets Partner with the Revenue Marketing team to map out and build quarterly campaign strategies Design and execute impactful email nurtures to engage target prospects across all lifecycle stages Evaluate, adapt, and improve nurture campaign performance using Marketo and Salesforce CRM Support the implementation of new marketing automation tools, processes, and integrations
EDUCATION
Wilfrid Laurier University
Honours Bachelor of Business Administration (BBA) with Co-op option, Marketing and International Business, minor in Honours Economics
SKILLS
ABOUT MITCHELL DELEPLANQUE
Everyone loves a great story. As a marketer, I help companies tell their stories and communicate value. How? The right audience, the right message, and the right delivery. Together, these are the goals we aim for each day.For over a decade, I’ve built marketing expertise working across a variety of functional areas. These experiences have shaped my unique skill set, allowing me to face business problems logically and offer creative solutions. In teams, I welcome diverse backgrounds and I\'m passionate about contributing my own perspective to drive impactful results.I enjoy forming relationships, learning from others, sharing knowledge, and working on new challenges. If you’re interested in making a professional connection or discussing a business opportunity, please reach out.Specialties: marketing automation, demand generation, lifecycle marketing, digital marketing, product marketing, content marketing, copywriting, copy editing, project management, cross-functional teamwork
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