Michael Bingham
Marketing Manager at Morton Solar ☀️ | PV, ESS, + Electrical O&M for B2B & B2C🔋⚡️
- Role
- Marketing Manager at Morton Solar, Llc
- Location
- Newburgh, IN, US
- LinkedIn followers
- 500 followers
About Michael Bingham
I’m a digital marketing and sales professional with a strong focus on renewable energy—particularly photovoltaic (PV) systems and energy storage solutions (ESS). I bring a unique combination of B2B/B2C sales experience, digital marketing expertise, and CRM-driven automation strategy. At Morton Solar, I’ve helped close over $1.5M in revenue by managing full-cycle sales and leading digital campaigns across platforms like Google Ads, Meta, LinkedIn, and YouTube.My marketing toolkit includes SEO, AI integration, web design, and advanced analytics. I work extensively with HubSpot and Zapier to streamline workflows and optimize the customer journey along every touchpoint. From trade show planning to social media advertising, I focus on creating strategic campaigns that convert, with measurable data to back it up.I earned my MBA in Marketing from the University of Southern Indiana in May 2025, building on my undergraduate degree in Marketing from the same institution. My academic and professional paths have been complemented by leadership roles, including serving as Head Coach and former President of the USI Men’s Rugby Club, as well as Vice President of Sigma Tau Gamma.Whether I’m optimizing a digital sales funnel, designing a new outreach strategy, or coaching a rugby team, I bring energy, data-driven thinking, and a collaborative mindset to everything I do.
Experience
Marketing Manager
Jun 2025 — Present · Evansville, IN, US
2025: Closed $1.3M+ in B2B/B2C sales for renewable energy (PV/ESS) using consultative selling and brand storytelling- Led multi-channel marketing campaigns, boosting brand storytelling and demand generation in renewable energy- Optimized PPC advertising (Google Ads, YouTube) and marketing analytics (Google Analytics) for data-driven results- Developed SEO and content marketing, improving organic traffic and lead capture via customer segmentation- Spearheaded CRM (HubSpot, Zapier) and email marketing, enhancing marketing funnel optimization and lead nurturing- Authored SOPs and training materials for marketing technologies, driving thought leadership and efficiency- Directed event marketing for trade shows, with story-driven campaigns.
Education
University of Southern Indiana
Bachelor of Science - BS, Marketing
Romain College of Business - University of Southern Indiana
Master of Business Administration - MBA, Marketing
Portage High School
High School Diploma, Core 40 Honors
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