Marc Atwood

UX Director Lead at Ally

Role: Director Lead, Ux Design at Ally
Location: Charlotte, NC, US
LinkedIn followers: 500 followers

Information TechnologyView LinkedIn profile

About Marc Atwood

I have more than 17 years experience in creating user-centered digital experiences across multiple industries, including more 10 years of management experience. I\'m always open to discussing new opportunities in which I can apply my leadership skills, design thinking, and creative energy while leading a UX Design team to success.

Experience

Director Lead, Ux Design
Ally
Jul 2023 — Present · Charlotte, NC, US
Report to Executive Director, Head of UX; directly manage 3 UX Managers and UX Principal IA; full team has ranged in size from 12-30, currently 21 people.• Lead a talented team of UX Designers responsible for delivering best in class prospect and customer experiences for Ally\'s enterprise mobile app as well as our storefront and authenticated web experiences• Partner with other UX leaders across Design Ops, Content Design, Usability Research, Journey Mapping, and Delivery Management to ensure our process enables effective collaboration and facilitates delivery of user-centered design solutions.• Collaborate with leaders across our Business, Digital Product, and Technology teams to inform product/feature roadmaps while ensuring alignment and shared expectations related to process and end deliverables.•Responsible for products and services across Deposits and Invest lines of business in addition to Ally\'s money movement and account opening experiences• Oversee the continued evolution of our design systems while ensuring they align with our overall technology, design, business, and experience strategies

Education

The Catholic University of America
BA, Philosophy

Skills

Market Research
Digital Copywriting
Creative Problem Solving
User-Centered Design
Information Architecture
Facilitation
Leadership
Web Content Creation
Newsletters
User Interface Design
Advertising
Copywriting
Interactive Creative Direction
Copy Editing
Marketing
Creative Direction
Strategy
E-Commerce
Brainstorm Facilitation
Blogging
Persona Creation
Management of Creative Teams
Creative Management
User Research
Email Marketing
Cross-Functional Team Leadership
User Experience
Content Strategy
Online Advertising
Marketing Strategy
Marketing Communications
Social Media Marketing
Communication

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