Marc Daigle

About Marc Daigle

I am a B2B marketing leader focused on growing businesses through top of funnel brand awareness, digital marketing campaigns, and engaging brand experiences. My career has been focused in technology and financial services, where I have deep experience in combining marketing strategies and brand awareness campaigns that delivers results.I lead the marketing practice for Mainstay, a B2B marketing consulting firm focused on communicating the business value of technology solutions for a who’s who list of enterprise cloud and SaaS clients, including Oracle, Salesforce, AWS, and Cisco, among others. Previously, I ran digital marketing and brand for Texas Capital Bank, leading a team supporting double digit annual growth — making it the fastest growing bank in the U.S. I recruited and developed a team that opened new digital channels, including an award-winning demand gen-focused website and social media, while also building marketing automation and CRM capabilities. I co-led a cross functional team in the launch of a B2C banking app, working with consultants from McKinsey to build the new brand, select the technology stack, and build the partner ecosystem. Earlier in my career I led marketing for Keste, a Salesforce and Oracle partner, building go to market strategies that led to new business growth. At Authentix, my leadership in rebranding and repositioning the company following a merger helped establish this early stage startup as an industry leader—ultimately resulting in acquisition by private equity firms. I began my career in creative roles at ad agencies and national publications.Expertise:Technology Marketing Financial Services Marketing Marketing Leadership Value SellingAccount Based MarketingBrand BuildingDigital Marketing Marketing Strategy Corporate Branding Creative Direction Demand Generation Sales EnablementSocial Media Marketing Marketing Automation B2B Marketing Marketing Campaigns Team Management Storytelling Channel Marketing Product Marketing Client Engagement Digital Advertising Content Strategy Thought LeadershipC-suite Engagement

Experience

1. VP, Marketing Services

   Mainstay

   Dec 2020 — Present

   Mainstay provides value-based sales and marketing solutions (Value Advisor tools, content marketing, demand generation, creative services) to leading enterprise B2B companies in IT, healthcare and financial services, including marquee customers such as Cisco, Oracle, Salesforce, NetApp, Microsoft, among others.

Education

• Louisiana State University

  Bachelor of Fine Arts - BFA, Graphic Design

  1990 — 1996

• SMU Cox School of Business

  Graduate Marketing Certificate, Marketing

• School of Visual Arts

  Milton Glaser Master Class Design Workshop

Skills

• Rainking
• Digital Marketing
• Trade Show Strategy
• Indesign
• B2b Marketing
• Trademarks
• Magazine Design
• Marketing Communications Planning
• Corporate Communications
• Social Media
• SEO
• Eloqua
• Video Production
• Strategy
• Integrated Marketing
• Trade Show Presentations
• Marketing Strategy
• Sales Presentations
• Wordpress
• Copy Editing
• Marketing
• Corporate Branding
• Creative Strategy
• Adobe Creative Suite
• Designing Marketing Collateral
• Trade Shows
• Positioning
• Corporate Identity
• Marketing Budget Management
• Marketing Communications
• Graphic Design
• Illustrator
• Photoshop
• Creative Direction
• Brand Positioning Strategies
• Collateral
• Salesforce.com
• Copywriting
• Web Design
• Brand Development