Shadab Alam

About Shadab Alam

Strategic and creative marketing professional with 3+ years of experience in brand building, digital campaigns, content strategy, and stakeholder communication. Currently managing the marketing function at Ayekart, an agri-tech and retail-focused platform, where I’ve worked across multiple verticals to shape narratives, lead integrated campaigns, and drive brand visibility.My work spans across brand positioning, social media strategy, PR, internal communication, and investor storytelling—driven by a deep belief in purposeful, people-centered communication. I enjoy collaborating with cross-functional teams, aligning marketing with business objectives, and bringing clarity to complex ideas through strong storytelling.Curious, hands-on, and always learning—I believe in building brands that connect, grow, and leave an impact.

Experience

1. Brand Manager

   Ayekart

   Apr 2024 — Present · Mumbai, IN

   As Brand Manager, I lead the brand strategy and communication for multiple business verticals. Responsible for developing positioning frameworks, driving digital marketing campaigns, leading PR efforts, and creating investor communication. Worked closely with leadership on go-to-market strategies, product messaging, and narrative development. Oversaw social media growth, internal campaigns, and external storytelling to enhance brand visibility and trust. Collaborated with creative agencies, media teams, and cross-functional departments to ensure consistent brand voice across all touchpoints. Played a key role in strengthening brand equity, improving digital engagement, and supporting strategic partnerships through effective storytelling and communication planning.

Education

• Xavier Institute of Social Service

  PGDM, Information Technology