Sarwar Alam

About Sarwar Alam

I’m a digital, performance marketing, and analytics professional with 9+ years of…

Experience

1. Digital Marketing Manager

   SagaciousElevate

   Aug 2021 — Present · Gurugram, IN

   Performance Marketing, SEM & PPC• Led SEM & PPC campaigns across Google, Bing, Meta, and LinkedIn, driving a 35% increase in MQLs.• Achieved record-high ROAS through A/B testing, audience targeting, and keyword optimization.• Reduced junk leads by 35.79% using firmographic and behavioural segmentation.• Optimized bidding strategies and landing pages, reducing CPA by 22%.Email Marketing Automation• Built automated lead nurturing workflows via HubSpot (30–35% open rates, 15–20% CTR).• Integrated email flows with CRM (Zoho) for lifecycle scoring and real-time sales alerts.Digital & Web Analytics• Managed analytics stack (GA4, Microsoft Clarity and Hotjar) for full-funnel journey mapping.• Built Looker Studio dashboards to track KPIs like CPL, ROAS, CTR, bounce rate, and conversions.• Improved form submissions by 17% through UX audits and CRO.• Designed conversion funnels and identified drop-offs using GA4 Explorations.SEO & Website Optimization (AEO/GEO)• Boosted SEO traffic by 200% using technical audits, schema markup, and AEO-focused content.• Enhanced international visibility by 40–50% through GEO strategies, localized content, and hreflang implementation.• Ranked 50+ high-intent keywords in top 3 positions using GA4, GSC, SEMrush, and Ahrefs.• Scaled content production 10x with AI tools (ChatGPT, Jasper) while maintaining compliance with AEO/GEO frameworks.Funnel Optimization & User Behaviour• Increased conversion rate by 22% through behavioural analysis and UX enhancements.• Leveraged retargeting strategies and user segmentation across 21 global sites.Social Media & Content Strategy• Boosted social engagement by 30% and followers by 20% via platform-specific campaigns.• Created content calendars aligned with SEO, increasing traffic by 15% and conversions by 10%.Team Leadership & Collaboration• Delivered C-suite dashboards linking marketing KPIs to revenue growth.

Education

• Magadh University

  Bachelor of Arts

  2003

• Bihar Secondary Education Board(BSEB)

  High School

  1995 — 1996

• NSB School of Business

  Post Graduate Diploma in Business management(PGDBM), Marketing

  2008 — 2010

• Maharshi Dayanand University

  Master of Business Administration (MBA), Marketing

  2010

• Bihar Intermidiate education council(BIEC)

  Intermediate of science(12th)

  1998

Skills

• Business Process
• Business Development
• Online Marketing
• Digital Marketing
• Finance
• E Commerce
• Requirements Analysis
• Social Media Optimization (Smo)
• Pre-Sales
• Pay Per Click (Ppc)
• Blogging
• Advertising
• Marketing Strategy
• Bing Ads
• Business Analysis
• Google Webmaster Tools
• Crm
• Erp
• Invoicing
• Production Support
• Web Analytics
• Functional Requirements
• Search Engine Marketing (Sem)
• Team Management
• Social Media
• Sales
• Online Advertising
• Marketing
• Customer Relationship Management (Crm)
• Leadership
• Business Intelligence
• Enterprise Architecture
• Customer Service
• Management
• Google Analytics
• Integration
• End User Training
• Social Media Marketing
• Business Process Improvement
• Google Adwords