Rahbar Ali

About Rahbar Ali

As a dedicated marketing ops professional, I am passionate about leveraging technology to…

Experience

1. Marketing Coordinator

   Exterro

   Sep 2024 — Present · Bengaluru, IN

   Email Marketing Strategy & Campaign Management • Develop and implement email marketing strategies to engage prospects and drive MQL (Marketing Qualified Lead) conversion. • Manage automated campaigns, including drip programs, triggered emails, and personalized communications. • Execute and optimize campaigns through A/B testing to improve performance and engagement. • Create and manage campaign assets like landing pages, webinar invites, forms, and form handlers. • Run weekly and quarterly email campaigns, maintaining campaign hygiene and performance using Pardot and Salesforce.2. Data Management & Marketing Analytics • Maintain and update marketing databases, performing data hygiene to ensure accuracy and usability. • Analyze key performance metrics from Salesforce CRM and SaaS platforms, including MQLs, pipeline progress, and bookings. • Build or support the development of dashboards and reports to monitor and evaluate campaign performance. • Provide strategic insights and recommendations based on performance analysis.3. Lead Qualification & CRM Management • Track and manage leads within Salesforce and Pardot, ensuring alignment with ongoing marketing campaigns. • Qualify, route, and assign leads from platforms like Software Advice, GovSpend, GovWin, and Drift to appropriate sales reps using predefined rules. • Maintain lead and campaign data integrity through regular updates and hygiene activities in Salesforce.4. Cross-functional Collaboration & Campaign Operations • Support Marketing Operations, Digital Marketing leadership, and broader marketing teams in day-to-day campaign execution. • Handle tasks such as Salesforce campaign setup, form and landing page creation, and campaign reporting. • Collaborate across departments to ensure smooth execution and alignment of marketing strategies with business goals.

Education

• Alliance University

  Master of Business Administration - MBA, Marketing

  2021 — 2023

• Sharda University

  Bachelor's degree, BBA

  2017 — 2020