Jennifer McShane
Senior Lifestyle Writer @Yahoo
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WORK HISTORY
Senior Lifestyle Writer @Yahoo
London, GB
Covering health, wellness, parenting and relationship features as part of the Yahoo UK lifestyle team.• Pitch and write original content across key verticals: health, parenting, and relationships, with a focus on UK-relevant news, trends, and seasonal topics.• Collaborate with in-house editors and freelancers to produce news, listicles, explainers, and first-person pieces tailored to Yahoo UK’s audience.• Interview medical professionals, psychologists, and other subject-matter experts to craft authoritative, accessible content that connects with audiences.• Use audience data tools (Google Trends, Chartbeat, MAW Live, Newswhip etc) to identify high-interest topics and shape content that resonates with readers.• Work closely with the Audience team to optimise content for SEO.• Stay across the competitive landscape, monitoring newsletters, podcasts, and TV shows to compile relevant, timely story ideas.
EDUCATION
Griffith College Dublin
Bachelor's Degree, Journalism and Visual Media
SKILLS
ABOUT JENNIFER MCSHANE
As a dedicated and highly driven editor and journalist with over 12 years experience, I work in digital and print media, creating intelligent, engaging branded content and audience-facing editorial features, as well as copy for everything from art to disability and culture. I’m currently working with the lifestyle team at Yahoo UK as a Senior Lifestyle Writer.I have written and edited extensively - news articles, features, and interviews - for national and regional newspapers and supplements in Ireland, including IMAGE Magazine, Irish Tatler, The Irish Times, The Irish Examiner, The Irish Independent, and The Sunday Times Ireland. I’ve also published various commercial content for Jobbio, Samsung, Boots, FreeNow, Caudalie, L\'occitane and Arnotts.I write and curate the book pages in IMAGE Magazine and continue to have various editorial and commercial work published in the UK, including British Vogue, BAFTA, Glamour UK, Reader’s Digest, Stylist Magazine, Metro UK, Refinery29 UK, Lonely Planet, and Waitrose Magazine and Tate, among others.Passionate about disability advocacy, I want to continue to build awareness and encourage change in arts and culture in 2025.
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