Mark Robinson
Lead Product Manager @Quartermaster Inc.
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WORK HISTORY
Lead Product Manager @Quartermaster Inc.
Toronto, ON, CA
Quartermaster is a B2C home management app and B2B2C Pro marketplace where homeowners find service professionals through real neighbour referrals rather than anonymous reviews.• Rebuilt the homeowner product and led activation across a large dormant user base, turning email, web, and SEO into a connected growth engine through segmentation, experimentation, and lifecycle messaging.• Shipped a mobile-optimised homeowner experience that shifted the marketplace trust model from star ratings to verified neighbour referrals.• Launched an AI-powered content engine with expert review and attribution to scale SEO content and earn first-page rankings in priority categories for the first time in company history.• Introduced Amplitude and built the behavioural analytics foundation used to guide product and growth decisions across the team.Overall, I’m helping turn Quartermaster’s homeowner product into a more scalable growth engine by connecting product, lifecycle, SEO, AI-enabled content, and public web into a unified activation system.
EDUCATION
Dalhousie University
BSc Honours, Computer Science / Marine Biology
Pragmatic Marketing
Pragmatic Marketing Certified, Product Management
SKILLS
ABOUT MARK ROBINSON
Strategic, hands-on product leader with 20+ years building products, growth engines, and high-performing teams across B2B, B2C, and B2B2C businesses in marketplaces, fintech, automotive, media, and cybersecurity. I started as a software developer and still like to get my hands dirty.I’m at my best when the problem is hard and the path isn’t obvious. I’ve led 0-to-1 launches, product turnarounds, product-led growth, and platform strategy by bringing structure to ambiguity, aligning cross-functional teams, and getting meaningful work shipped.At Quartermaster, I rebuilt the homeowner product, launched a cross-channel growth engine for tens of thousands of dormant users, and built an AI-powered content engine that earned first-page SEO rankings for the first time in company history. At OANDA, I rebuilt the PM team, improved sign-up-to-first-trade conversion by 15%, and reduced sign-in support calls by 60% through a platform-level authentication migration. Earlier work includes launching CarProof’s first new product in over a decade, contributing to IHS Markit’s $650M acquisition.
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