Matt C.

About Matt C.

Data science and analytics leader with over a decade of experience bringing quantitative rigor to entrenched legacy processes and constructing net new data science and analytics products. Proven track record of leveraging advanced analytics to understand complex consumer journeys, outperform off-the-shelf solutions, and deliver multi-million-dollar revenue growth.

Experience

1. Senior Manager, Marketing Data Science

   CarMax

   Mar 2025 — Present · Richmond, VA, US

   Serve as technical lead and product owner for marketing optimization data science initiatives, collaborating with marketing strategy, analytics, engineering, and external partners to ideate, scope, prioritize, and deploy enhancements and new products- Supervise and mentor junior data scientists. Recently guided a team member through a Visitor Score enhancement project that drives $5M+ in annual value by improving our pipeline logic’s compatibility with Google bidding systems- Establish and reinforce high standards for marketing test planning, results, and communication as the data science representative on the measurement branch of marketing’s Incrementality Task Force

Education

• Princeton University

  Bachelor of Arts (B.A.), Economics

  2008 — 2013

Skills

• Sql
• Programmatic Media Buying
• Customer Service
• Logistic Regression
• Marketing Analytics
• Microsoft Office
• Search Engine Marketing (Sem)
• Data Analysis
• Digital Media
• Analytics
• Econometrics
• Regression Models
• Customer Insight
• Microsoft Excel
• Stata