Ian McPhee
strategic leader in ad tech revenue & partnerships, CTV specialist
- Role
- Business Development, Strategic Ad Partnerships at Roku
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Ian McPhee
Ian McPhee – Strategic Ad Tech LeaderIan McPhee is an ad tech expert and strategic leader with over 15 years of demonstrated success in the industry. Specializing in CTV premium video monetization, he has a proven track record across revenue generation, partnership development, and product innovation. Ian leverages his experience to continuously drive exceptional business outcomes and enhance the value proposition of the ad tech ecosystem for users, advertisers, platforms, data companies, and publishers. Throughout his career, Ian has orchestrated high-performance SaaS platform sales teams that not only meet but exceed revenue targets. His innovative vision in crafting sales strategies and influencing product roadmaps has enabled him to build and nurture valuable global partnerships. By collaborating with leading platforms, publishers, and data companies, he has enhanced the value proposition of the ad tech ecosystem while delivering measurable business results.Ian’s impactful leadership roles include pivotal positions at industry heavyweights such as Comcast/FreeWheel, Paramount/CBSi, and influential startups like Scope3, mDialog (acquired by Google Ad Manager) and SAY Media/VideoEgg. Most recently, as Head of Strategic Accounts at Scope3, he strengthened key relationships with global leaders—Google, Amazon, Snap, and Microsoft—to implement high-performance, sustainable, and brand-safe advertising solutions. At FreeWheel, he led the TV Distributor customer vertical, securing new business and orchestrating game-changing technology solutions for the future of TV advertising, while successfully negotiating transformative partnerships with Hulu, Amazon, Roku, MediaOcean, and Google/YouTube.
Experience
Business Development, Strategic Ad Partnerships
Sep 2025 — Present · New York, NY, US
Lead Business Development, relationships, partner management, growth, and strategy with the largest ad partnerships to scale Roku\'s programmatic advertising business
Education
University of Chicago
BA, Media Studies
The Second City NYC
Conservatory Program, Comedy
University of California, Berkeley, Haas School of Business
Summer post-bacc coursework, Business/Commerce, General
Skills
- Product Management
- Product Development
- Web Project Management
- Sales Engineering
- Solution Architecture
- Mobile Devices
- Mobile Applications
- User Experience
- Direct Sales
- Digital Marketing
- User Interface
- Account Management
- Pre-Sales
- SEO
- Crm
- Strategy
- Online Advertising
- Advertising
- Digital Media
- Strategic Partnerships
- Digital Strategy
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