Michael Constantine

About Michael Constantine

I am a marketing leader who\'s worked for some of the largest names in finance and tech on both sides of the Atlantic. With over 15 years of experience, I\'ve led marketing and advertising campaigns from strategy and ideation to execution and delivery.The bit I find fun and have a passion for is creative solutions to problems and the pleasure of seeing brands grow.

Experience

1. Head of Marketing, Americas Region

   ING

   Oct 2017 — Present · New York, NY, US

   Head of marketing for ING in the Americas, covering North America and LatAm. Responsible for leading marketing and communications activities in the Americas, and since 2020 also part of the three person team leading global marketing and advertising for the Wholesale Bank.Led the global Wholesale Banking rebrand in 2019/2020. The project implemented a new brand identity in 2019, while also overhauling marketing and advertising strategy at ING to bring together different global stakeholders including sector, product and regional heads in a combined approach for the first time. This was followed by new advertising campaigns in 2020 and 2021. The campaign won the Digiday 2021 best B2B campaign award.Implemented a KPI-based approach to marketing in the Americas to better connect marketing efforts to business performance. Rolled out and implemented a number of marketing tech platforms to help better deliver internal and external messaging, including platforms such as Salesforce, Microsoft Teams, Yammer, as well as ABM advertising, internal and external email platforms.

Education

• The University of Salford

  BA, Graphic Design

  2003 — 2006

Skills

• Online Advertising
• Integrated Marketing
• Adobe Creative Suite
• Copywriting
• Web Design
• Corporate Branding
• Logo Design
• Art Direction
• Advertising
• Marketing
• Graphic Design
• Branding & Identity
• Creative Direction
• Typography
• Illustration
• Creative Strategy
• Brand Development